Ugo CĂ©sar Giorgetti (born on june 1st, 1942, in SĂŁo Paulo) is a Brazilian filmmaker. He works as scriptwriter and director of advertising films since 1966, initially at the AlcĂąntara Machado, C & N, Denison and Proeme agencies, later for the companies Cia. de Cinema, Frame and Espiral. In the early 1970s he made two short films about aspects of the city of SĂŁo Paulo. His first feature, Quebrando a Cara, started in 1977 but released only in 1986, is a 16 mm documentary aboutâŠ