Small-time food and drink makers pitch their new ideas to one of Britain's biggest supermarkets, bidding for the chance of a lifetime. But only one winner can make it onto the shelves at Aldi.
Next episode
December 31, 2026
Episode 1
Oct 20, 2022
Six small-scale suppliers pitch their ideas - from sauce to insects as the future of food
Episode 2
Oct 27, 2022
A half-dozen bakers battle to get their produce stocked by Aldi. There are doughnuts, dessert sushi and Parisian pastries with an Indian twist. But whose bakes will rise to the top?
Episode 3
Nov 3, 2022
From camel's milk to kombucha, roast dinner kimchi, and protein-packed fava beans, the hunt is on for the next healthy and wholesome product to go on sale at Aldi across the UK
Episode 4
Nov 10, 2022
It's Fresh & Deli week and the stakes are high with an eclectic bunch of produce - ranging from vegan cheese and chocolate cheese to meat bathed in red wine and fancy samosas
Episode 5
Nov 17, 2022
It's all about flavour this time, with Norfolk mustard ice cream and chocolate-flavoured pasta just two of six 'Store Cupboard' items competing to make it onto the shelves at Aldi
Episode 6
Nov 24, 2022
Vying for a place on Aldi's shelves this time is beer filled with Yorkshire pudding, a chocolate/crisps hybrid, and some handmade chocolates that really tug at the heartstrings.
Aldi at Christmas
Dec 15, 2022
Behind the scenes as Aldi bids to become the nation's number one festive supermarket. But will a collapsing panna cotta and a hitch with the Yorkshire puddings put a dent in their plans?
