The story of Coca-Cola -- the 'sublimated essence' of all that American stands for -- and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-paced, irreverent, serious and funny by turns, it explores the delicious paradox at the heart of Coke: How did an innocuous soft drink come to wield such enormous power and assume such significance in so many people's lives? What does it tell us about who we are and what we are becoming?
The Big Sell
Sep 7, 1998
Medicine man John Pemberton's marketing scheme turns Coca-Cola into the world's most-recognized brand name.
Cola War and Peace
Sep 8, 1998
Coke and Pepsi become a large part of 20th-century events; the end of the Cold War brings on the cola war.
Coca-Colonization
Sep 9, 1998
Coke seeks to obtain global supremacy and ensure all the world acquires a taste for "The Real Thing".
