Sneaker Wars: Adidas V. PumaThe tangled rivalry that shaped sports.
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
A Rivalry Begins
Sep 24, 2025
The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.
From the Courts to the Streets
Sep 24, 2025
Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.
Win at All Costs
Sep 24, 2025
Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.
