Best friends Shikha and Anahita turn entrepreneurs with an exciting craft beer brand, Jugaaro, to stand out in the crowded NCR beer market. However, they face gender discrimination every step of the way. To fight for an equal place in this male dominated sector, they decide to invent a fictitious male partner to help smooth their way. Invariably, things don’t go exactly as planned. What follows are their collective adventures & misadventures in trying to build a successful start-up amidst the current boom, as the bunch of misfits band together and become a family.
DirectorsArchit Kumar, Collin D'Cunha
WritersNandini Gupta, Aarsh Vora, Mithun Gangopadhyay, Nishant Nayak
Bootstrap
Sep 12, 2025
When beer baron Vikram Walia, the man who destroyed her father's business, acquires the company Shikha works for, she does what she always does - grab a beer with her bestie Anahita and vent her woes. But when Anahita gets corporate-screwed herself, they hatch a plan to launch their own beer brand and give Walia a taste of his own medicine.
USP
Sep 12, 2025
Shikha and Anahita real hustle begins, and their hunt for a brewmaster leads them to an eccentric addition to their team. Stuck between sexist investors and government red tape, they realise that the unexpected solution to all their problems was hidden in plain sight.
Marketing
Sep 12, 2025
With the invention of their mysterious mentor David Jones, everything changes for Shikha and Anahita. Deals get done and their path seems to be easing, but maintaining their elaborate ruse is no easy task as the legend of David grows beyond their expectations.
Brand Ambassador
Sep 12, 2025
Bankruptcy looms after the latest disaster, forcing Shikha and Anahita right into arms of the shady Laila. But when Laila demands to meet David Jones in person, they rush to find the perfect candidate to bring their fictional mentor to life.
The Launch
Sep 12, 2025
The Jugaaro launch is finally here! Dylan steps into the spotlight as David Jones and the gang's marketing mayhem takes Delhi by storm. But when nemesis Walia crashes the launch party and Dylan drops an unexpected bombshell, Shikha and Anahita face a double crisis.
Silent Partner
Sep 12, 2025
Success tastes sweet as Jugaaro becomes the hottest beer in Delhi, even landing a sweet music festival deal. But when Walia strikes with a potentially devastating attack, Shikha considers making a dangerous deal with Laila, while unexpected sparks fly at the festival.
Friction
Sep 12, 2025
Jugaaro's success story turns into a nightmare as secrets explode everywhere. Trust shatters and partnerships crumble as Anahita's questionable romance is exposed, Shikha's dangerous dealings come to light, and Dylan is caught between it all.
Pivot
Sep 12, 2025
With a ticking clock to pay Laila back or face consequences, Shikha considers making the the ultimate sacrifice. Shikha and Anahita put their rising differences aside and rally together for one last desperate gamble to save their dream. Will the partners survive the latest storm?
