The Transformers began as a modest import toy only to become a multibillion-dollar merchandise line that would inspire a multibillion-dollar film franchise.
A Marvel-ous Marketing Campaign
Apr 4, 2026
Starting as simple imported toys, the Transformers grew into a multibillion‑dollar global franchise that later dominated the film industry.
It's Over Prime
Apr 4, 2026
Transformers soars in popularity, but Hasbro sidelines Marvel and kills off Optimus Prime to push new toys in a risky move that could make or break the franchise.
The Odd Couple Transforming Hollywood
Apr 11, 2026
Transformers were fading by the 2000s, but Steven Spielberg saw big-screen potential for the franchise and tapped Michael Bay, who doubted an '80s toy would be popular with a new generation.
Roll out the Sequels
Apr 11, 2026
When Transformers hits big at the box office, Paramount rushes a sequel amid a writers' strike, tight deadlines, and Megan Fox and Shia LaBeouf dominating the tabloids.
The Sword in the Energon Cube
Apr 18, 2026
Michael Bay returns to the Transformers films with huge Hong Kong set pieces, but VFX strain and convoluted medieval lore leave audiences groaning.
Autobots Reboot!
Apr 18, 2026
Michael Bay exits Transformers, leaving Paramount to reboot the franchise with two new directors who have to try to recapture the franchise's spark.
