Nathan for YouSelf-proclaimed business expert, writer, director and comedian Nathan Fielder helps real small businesses turn a profit with marketing tactics that no ordinary consultant would dare to attempt. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to creating a rebate that can only be redeemed by climbing a mountain, to founding a coffee shop called "Dumb Starbucks,” Nathan has always gone to the limit to make his ideas come to life. With his unorthodox approach to problem solving, Nathan’s genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for.
CreatorsNathan Fielder, Michael Koman
Yogurt Shop / Pizzeria
Feb 28, 2013
Comedian Nathan Fielder gives marketing advice to small businesses in this series, which begins with a campaign for a frozen yoghurt shop to offer an unconventional flavour; and a plan for speedier pizza delivery.
Santa / Petting Zoo
Mar 7, 2013
Nathan helps a department-store Santa who's harboring a dark secret and develops a marketing plan for a petting zoo. Also, a teen is nabbed doing graffiti.
Clothing Store / Restaurant
Mar 14, 2013
Nathan tries to help promote a clothing store by allowing "attractive" customers to shoplift from it, and attempts to help a diner by publicizing its bathrooms.
Gas Station / Caricature Artist
Mar 21, 2013
Nathan helps an independent gas station by devising the world's greatest rebate. He also attempts to make a fledgling caricature artist famous.
Haunted House / The Hunk
Mar 28, 2013
Nathan helps a haunted house by making it scarier. Later, he attempts to overcome his awkwardness around women by dating several of them at once.
Funeral Home / Burger Joint / Skydiving
Apr 4, 2013
Nathan helps a struggling funeral home. A burger joint is forced to stand by its claim that it has the best burger in Los Angeles, and Nathan goes skydiving.
The Claw of Shame
Apr 11, 2013
In this special episode, Nathan performs a daring escape in which he risks a fate that is truly worse than death, and failed business ideas from the season are showcased.
Private Investigator / Taxi Company
Apr 18, 2013
Nathan puts a private investigator to the test by allowing himself to be spied on for a day, a taxi company is brought a solution for shy customers, and Nathan is forced to include product placement in his show.
