Advertising: how it works, and how it works on us. Decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
CreatorAndrew Denton
Beer
May 28, 2008
Wil Anderson hosts the first episode of The Gruen Transfer. The panel discuss why beer ads work, the beauty industry and the segment "The Pitch" includes a competition between two advertising agencies to make an ad for whale meat.
Undies
Jun 4, 2008
Wil Anderson hosts The Gruen Transfer with regular panelists Russel Howcroft and Todd Sampson, and guest panelists Jane Caro and Darryl Parsons. Segments include a competition between two advertising agencies to make an ad for a holiday in Baghdad. Ads critiqued this week: Agent Provocateur - Proof Holeproof - Nothing Bonds - Mash Antz Pantz - Sic 'Em Rex Underdaks - Airport Emporio by Armani - David Beckham Calvin Klein - Mark Wahlberg Ecko Unltd - Still Free Pakistan International Airways - Twin Towers
Banks
Jun 11, 2008
his week's panel included regulars Todd Sampson and Russel Howcroft along with guest panelists Bridget Taylor and Matt Eastwood. Ads discussed were: "Transport for London - Moonwalking Bear"; the ads from the four biggest banks in Australia; Chevrolet - Tahoe Anti-Ads; and "Philadelphia Cream Cheese - New Girl in Heaven". The pitch was to make celibacy sexy.
Chocolate
Jun 18, 2008
Wil Anderson, Todd Sampson, and Russel Howcroft are joined this week by Jane Caro and Dan Gregory. Segments include the bum-vertising challenge: what would you advertise on homeless people? How Do You Sell... chocolate. The Pitch: the Australian Democrats. Ad of the Week: Head & Shoulders dandruff shampoo. Endorse Me: David Hicks.
4WD
Jun 25, 2008
The panel this week consists of regulars Todd Sampson and Russel Howcroft, and guests Dee Madigan and Bram Williams. The segments include: What's Wrong With This Ad? a dog food ad. How Do You Sell... four wheel drives. The Pitch: plastic bags. Ad of the Week: a sex trafficking ad featuring Emma Thompson; Brad Pitt in an Edwin jeans ad.
Feminine Hygiene
Jul 2, 2008
Todd Sampson and Russel Howcroft and guests Jane Caro and Matt Eastwood make up this week's panel. The segments are What's This Ad For? a French crime channel ad. How Do You Sell... feminine hygiene products. The Pitch for child labour. Ad of the Week: Ricky Ponting's many endorsements.
Road Safety
Jul 9, 2008
Wil, Todd, and Russel are joined by Bridget Taylor and Dan Gregory to decide what kind of commercial endorsement would be appropriate for John Howard, How Do You Sell... road safety ads, The Pitch: Invading New Zealand, Ad of the Week: Cheap warehouse ads & the Gruen Beauty Shouty Ad. The show finishes with a parody of a shouty ad, for 'Power Thirst'.
Telcos
Jul 16, 2008
This week's panel consists of Todd, Russel, Dee Madigan, and Matt Eastwood. The segments ask: What to advertise on sheep? How Do You Sell... phones. The Pitch to embrace global warming. Ad of the Week: blender vs iPhone. Jesus Gruen beer viewer ad.
Skincare
Jul 23, 2008
This week's panel consists of Todd, Russel, Jane Caro, and Bram Williams. The segments talk about Nude Creams, the Back up, and Brand Builders How Do You Sell... Skin Care. The Pitch: Buy Nothing Day. Ad of the Week: Cover Girl Make-up - Rihanna
Cannes
Jul 30, 2008
This week's panel consists of Todd, Russel, Bridget Taylor and Dan Gregory. The segments talk about Zoot Reviews, the Whopper Freakout, Schweppes "Burst" and the Cadbury's Gorilla How Do You Sell... Skin Care. The Pitch: Anti-Tourism Campaign. Ad of the Week: Football Superstar
