The Toys That Made UsThe minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
DirectorsTom Stern, Brian Volk-Weiss
CreatorBrian Volk-Weiss
Star Wars
Dec 22, 2017
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
Barbie
Dec 22, 2017
Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
He-Man
Dec 22, 2017
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
G.I. Joe
Dec 22, 2017
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.
