
Start-UpThe place where our story ignites.
Young entrepreneurs aspiring to launch virtual dreams into reality compete for success and love in the cutthroat world of Korea's high-tech industry.
DirectorBae Hyun-jin
CreatorPark Hye-ryun

START-UP
Oct 17, 2020
The spring Seo Dal-mi lost everything, Nam Do-san's letters kept her company. Fifteen years later, she needs him by her side to prove Won In-jae wrong.

FFF (FAMILY, FRIENDS, FOOLS)
Oct 18, 2020
To preserve Dal-mi's past and to support her future, Choi Won-deok asks Han Ji-pyeong to pull off an impossible task.

Angel
Oct 24, 2020
Ji-pyeong scrambles to transform Do-san into the man of Dal-mi's dreams. A rude awakening prompts In-jae to close one door and open another.

Sandbox
Oct 25, 2020
Despite differing pasts, Dal-mi and In-jae fight for their dreams at the same starting line. Ji-pyeong sets out to protect Dal-mi and help Do-san.

Hackathon
Oct 31, 2020
Dal-mi and In-jae present their teams' ideas on the hackathon stage. A story about Dal-mi's upbringing moves Ji-pyeong to fight for her success.

Key Man
Nov 1, 2020
In-jae uses lessons from her father and stepfather to her advantage. A clash over company shares tests Dal-mi, who turns to Ji-pyeong for advice.

Burn Rate
Nov 7, 2020
Grappling with his feelings for Dal-mi, Ji-pyeong avoids her. Do-san's knowledge of Won-deok's condition inspires a business idea for Samsan Tech.

Backup
Nov 8, 2020
Devastating news gives Dal-mi another reason to make the app a success. Won Du-jeong's plan to teach Do-san and Dal-mi a lesson backfires.

Risk
Nov 14, 2020
Do-san and Ji-pyeong struggle to bear the weight of their untold truths. Doubts and a mix-up lead Dal-mi to the place where it all started.

Demo Day
Nov 15, 2020
Ji-pyeong gives Dal-mi long-awaited answers and a confession. Seeking success on his own terms, Do-san considers a golden opportunity.

Exit
Nov 21, 2020
Kim Yong-san forces Ji-pyeong to reflect on his past remarks. In-jae and Dal-mi's companies showcase rivaling programs using the same technology.

Acqhire
Nov 22, 2020
Alex Kwon shows his true colors, proving Ji-pyeong right and fulfilling Samsan Tech's worst fears. Do-san tells Ji-pyeong about Won-deok's health.

Comfort Zone
Nov 28, 2020
Dal-mi and In-jae's self-driving car is hit by a ransomware attack. Samsan Tech founders return after a successful three-year stint in San Francisco.

Elevator Speech
Nov 29, 2020
Tasked with recruiting top developers into her company, Dal-mi pitches her idea at Samsan Tech. Do-san gets away to clear his head.

MVP (Minimum Viable Product)
Dec 5, 2020
Jung Sa-ha and Lee Chul-san begin dating in secret. A boozy, heartfelt conversation with Do-san helps Ji-pyeong make a decision about Dal-mi.

Scale Up
Dec 6, 2020
Do-san and Dal-mi envision new goals for their future. Ji-pyeong finds a way to pay forward his gratitude for Won-deok. In-jae returns to her roots.
Yohan Yukiya Sese Cuneta 사요한
@YourOnlyOne
**_A great watch … worth it!_** _**WARNING**: Contains information others might consider as a spoiler._ **I. Story** _a. Episode stories_: The stories per episode were mostly good. Out of 16 episodes, I like the story of 9 episodes. _b. Series story_: From the title, "Start-Up" (or "Sandbox"), it gives the impression that it is primarily about starting up a business or about joining a, well, sandbox program. However, overarching story is more about [1] a love triangle and [2] sibling rivalry. The impression from the series title only takes tertiary importance. It would have been better if the importance was as follows: [1] sibling rivalry; [2] start-up/sandbox/business; and [3] love triangle. Regardless… the way the overarching stories were delivered and the choice of story per episode were enough to pull up the score for this rating. However, avoid introducing important facts and then never mentioning it again. For example, Ji Pyung and the sisters have met when they were kids. It was also weird that a bloodied person can pitch his company, that does not happen in real life. **II. Acting** Acting! This is where I had to give a low rating. There were too many crying scenes where the facial expression was neutral. It was obvious they were only "acting" instead of actually feeling and letting their emotions out. I'm a fan of Suzy but I have to mention this: relax more during kissing scenes, make us feel it, and it doesn't need to be "wild". The kissing scenes can still be romantic even if there wasn't too much lip action. A room for improvement. I love her acting and the way she brings life to the characters she plays but the kissing scenes needs improvement. Relax, take it slow, don't make it wild -- rather make it romantic. Don't act, imagine he's your boyfriend or some secret desire. You want to enjoy the moment, to just let him feel your desire. As for Joo Hyuk, great job in portraying what appears to be an eccentric, possibly even an autistic, character. It is never easy if an actor is not in the autism spectrum--in particular asperger syndrome. Very geeky, logical, all about facts, and clueless about everything else, especially fashion and social skills. Those scenes where Dal Mi was sending signals and Do San missed it all--those were all great. Sometimes annoying but all of it were relatable. Neutral face, going back to the discussion he was focused on, definitely a character with aspergers syndrome. Well done there. For Han Na, excellent job in keeping the character mysterious. It was not easy when the character In Jae had a change of heart, especially when it comes to her sister. There were clues but the next moment it's the total opposite. This happens in real life and so it's great to see it on screen. **III. Music** This one is hard. I can not remember any memorable music other than the theme songs. **IV. Rewatch Value** Definitely in my list of series that I'll choose to re=watch. **V. Summary** Overall, the production, story, and acting were awesome. The inclusion of business terminologies and explaining each, that was a very good idea. Explaining the processes, the whys and the hows, definitely a plus. It would have been better if they toned down the "young adult" giggles because that very rarely happens in-real-life. They should've used sandbox and showed the idea behind it and what's happening in it more as well, instead of just providing a free office and free funding. The "revolutionary" ideas were well thought out especially the app helping those with vision challenges. I do hope such an app exists but we haven't achieved that speed of AI recognition still something to look forward to. Great choices on scenes and I wish they added more, like a team building session where they could feature the beauty of Korea instead of the exact same office. From a dramatic episode 1 and funny episodes later, to the building up of the trials and tribulations, to the eventually resolution in the latter episodes. it was enough to pull up the overall rating to 9 out of 10 stars.