Name: Create, Brand and Launch a Pet Food
Released: 2011-06-01

The Apprentice

S7 · E5 — Create, Brand and Launch a Pet Food

S7:E5 · Create, Brand and Launch a Pet Food

Episodes

15 episodes in this season

£250 Business Start Up

60 min

Mobile Phone Application

60 min

Discount Buying for the Savoy

60 min

Beauty Treatments

60 min

Now Playing

Create, Brand and Launch a Pet Food

60 min

Rubbish

60 min

Freemium Magazine Launch

60 min

Paris

60 min

Biscuit

60 min

E10

Flip It

60 min

E11

The Final Five

60 min

E12

Fast Food Chain

60 min

E13

How To Get Hired

60 min

E14

Interviews

60 min

E15

The Final

60 min

The Apprentice

TV Series

20051h5.9

Reality

Now playing

Create, Brand and Launch a Pet Food

Season 7 · Episode 5 · Jun 1, 2011

In a pre-recorded briefing via a giant screen flanked by Karren and Nick, Lord Sugar has called the candidates to an advertising agency. Their task will be to create, brand and pitch a new pet food. But before they start Nick has a message from the boss - once again he picks the team leaders. One team chooses dogs, the other cats. Both teams split - one half to Lincolnshire to create the food, the other half staying at the agency to name and brand the product. Supported by Britain's biggest pet food manufacturer it looks like a breeze, but soon the teams are making some fateful decisions, sweeping aside advice from pet-loving focus groups and inventing product names so leftfield that even teammates can't understand them. Professional packaging for their products restores confidence momentarily, but the next job - to make commercials - plunges the teams into more confusion as they try to get creative.

More details

The Apprentice

TV Series

20051h5.9

Reality

Now playing

Create, Brand and Launch a Pet Food

Season 7 · Episode 5 · Jun 1, 2011

More details