Episodes

8 episodes in this season

Overseas Owned Beer

35 min

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Breast Cancer Month

35 min

Apple

35 min

The Royal Family

35 min

Hungry Jack's

35 min

Qantas

35 min

Kim Kardashian

35 min

Tiger Woods & Islam

35 min

Gruen Planet

TV Series

201135m7.7

Talk

Now playing

Breast Cancer Month

Season 1 · Episode 2 · Oct 5, 2011

A very recent example of what looks like a textbook PR disaster. Last week, a Melbourne woman claimed she was bullied and ridiculed in a retail store by a shop assistant. She complained to the company, who went even further in an over-the-top, abusive email. Unsurprisingly, the shopper posted the correspondence online and it went viral, trending worldwide. She ended up on current affairs shows, along with the company spokesman, who threw more fuel onto the fire by defending the company's position. As a result, the store got maximum exposure, but is all PR good PR? Pinktober. Pink lollies, pink windscreen wipers, pink copy paper, pink footies... The panel looks at the 'pinking' of products l in the name of Cause Related Marketing. Breast Cancer Awareness is a great cause, but are some cashing in on it?

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Gruen Planet

TV Series

201135m7.7

Talk

Now playing

Breast Cancer Month

Season 1 · Episode 2 · Oct 5, 2011

More details